• A New Tribe Atelier

    A New Tribe Atelier
    At A New Tribe we are constantly evolving and discovering beautiful new objects and design brands through the extensive sourcing that we do around the world. Through this we found that we needed a platform for the higher-end objects that we find - which are often suited to larger spaces. This is how our A New Tribe Atelier collection came to be, and we couldn’t be prouder to introduce you all to our premium selection of rugs, sculptural pieces and statement ceramics.
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  • Exploring Marrakech // A New Tribe's Guide

    Exploring Marrakech // A New Tribe's Guide

    Our trips to Morocco are always a highlight... From the vibrant, buzzing souks of Marrakech by day,  catching up with friends and colleagues over a mint tea, to watching tranquil sunsets as they fall gently behind the palm trees at night. Our most recent trip to Marrakech was extra special, as it was the first opportunity that we had to return in just over two years. We thought it would be nice to share our inside tips of our favourite destinations, restaurants, and places to stay.

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  • Perspectives // Conversations between the Sand and Sky

    Perspectives // Conversations between the Sand and Sky
    Our latest collaboration created with incredible ceramicist Sophie Alda, is inspired by the pink sands found in the Moroccan deserts and on the dusty paths that surround the souks, and the different perspectives that can been seen as these pink sands meet the blue skies at different points throughout the day - from dawn until dusk. This exclusive collection consists of five dreamy vessels; each embodying their very own conversation between the sand and sky through varying shapes, patterns and colours. 
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  • HoodMor x A New Tribe // Making Faces

    HoodMor x A New Tribe // Making Faces
    A New Tribe collaborates with HoodMor to launch a multi-disciplinary collection of rugs and ceramics. As the name suggests, we have quite literally been 'Making Faces', bringing to life a collection of pieces that reflect the curiosities of the human expression, inspired by the act of searching for faces in everyday objects.
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  • Riad Throw // Printed Goods x A New Tribe

    the riad throw x a new tribe in london outdoors, concrete background

    When the magic of an idea comes to life and exceeds expectations - it's a great feeling. This is exactly what we experienced with our brand new addition in store, the Riad Throw: a collaborative project made possible with the help of Printed Goods, and their creative genius.

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  • Scent // Stories

    Marrakech By Day a new tribe on a wooden table

    Travel with us through scent to Marrakech // The story behind our bespoke line of scented candles ‘Marrakech by Day’ and ‘Marrakech by Night’...

    It’s no secret that our lives revolve around the stories that we create - life is a beautiful tapestry of the people we meet, memories we make, and the places that we visit. These stories are often documented through our senses, in particular the sense of smell, which can poignantly link scents to positive memories and experiences.

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