We're passionate about Moroccan Berber rugs at A New Tribe. Our collection in London contains new and vintage Azilal, Boujad, Beni Ourain, Beni Mguild and Boucherouite one of a kind rugs. Every rug that we sell has been individually hand selected by us in Morocco. We work closely with artisans in Morocco and supporting local cooperatives to bring you an ethically sourced and authentic selection of rugs.
We also create our own line of Azilal rugs which are designed in-house in London, and we then work closely with artisans in Morocco who hand make each one of these rugs for us.