Our Summer Sale Has Arrrived

Our bi-annual sale is here, and we've added some beauties... Here while stocks last!

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One-Of-A Kind Rugs

Explore our collection of Moroccan Rugs, each with its own personality and story to tell

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Individually Sourced Ceramics

Our Moroccan ceramics are hand selected by us in Morocco, each selected for its craft and beauty

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Summer in Textile Format

Our BFGF Blankets really do capture the essence of Summer in their playful designs... Bringing good vibes come rain or shine!

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World of A New Tribe // Journal

  • The Craft of Stone Carving - Creating a Collection with Amberley Stone

    The Craft of Stone Carving - Creating a Collection with Amberley Stone

    I recently discovered the work of sculptural stone carver Amberley stone when I spotted a piece of her work in a pop-up, which I was drawn to by an understated yet beautiful stone candle holder. Precise in its balance and candle placement, yet still resembling a simple rock. I found this tactile and enticing, knowing the craft that it takes to create something functional whilst keeping the nature of the natural material at the forefront of the design. These pieces felt truly refreshing and original. I got in touch with Amberley at the beginning of this year hoping that she would create a special collection of pieces for A New Tribe, and a few months later I'm really excited to share this limited collection that Amberley has crafted for our store. Stone carving is not something that I know much about, so I was keen to chat to Amberley ahead of launching this collection, to discover more about this craft, and to share this with you.

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  • Celebrating a Thousand Moroccan Rugs: A Journey of Passion, Craft, and Discovery

    Celebrating a Thousand Moroccan Rugs: A Journey of Passion, Craft, and Discovery

    It all began in 2012, on a trip to Morocco. I discovered something that would forever change the course of my life and business. Whilst on a trip with friends, I stumbled upon the timeless beauty of Moroccan rugs. The intricate patterns, the rich textures, and the deep cultural heritage woven into each piece left a lasting impression on me. These weren’t just rugs; they were stories—stories of ancient traditions, skilled artisans, and centuries of craftsmanship.

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