a new tribe shop on hackney road, original homeware


A New Tribe offers globally gathered curation of hard to find beautiful objects for your home. Founded in 2016 by Ella Jones, with a desire to offer a truly original selection of homewares, sourced from independent designers and artisans from around the world. Every object that we sell has been carefully considered and is loved by us - not only for its beauty but also for the ethos and care that has gone into each item and designer that we work with. Alongside a wide selection of interior accessories, A New Tribe specialises in sourcing rare and one-of-a-kind Moroccan Rugs, with our large collection of vintage and new Boujad, Azilal and Beni Ourain rugs.

a new tribe store front on hackney road

We opened our first store on Chatsworth Road in Hackney, London in the Spring of 2016, which was our home for 4 brilliant years. In 2019 with our lease coming to an end and finding that we had outgrown the space, we found a beautiful new location on Hackney Road, which we have been proud to call our home ever since.

a new tribe moroccan rugs uk