Journal

  • Explorations // Moroccan Rug Guide

    Beni-Ourain rugs Berber A New Tribe

    The world of Berber rugs and the tribes who make them…

    At A New Tribe we’ve spent many years working with the Berber people in Morocco, who both weave our in-house designed rugs and who we source our one-of-a-kind vintage rugs from. During this time, we’ve learnt so much about the different tribes who make these rugs, and how to tell each type of Moroccan rug apart. 
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  • Projects // ‘Berber’

    Berber Moroccan rug A new tribe shop
    For Spring 2019 we’re exploring all things Berber, which we’ve fallen in love with during our time and travels in Morocco. Aside from the rugs (which we’ve long had a passion for) we’ve been discovering and learning more about the fascinating Berber language which has its own Tamazight alphabet. The written letters look like bold, striking symbols - so we’ve used this for our new Berber logo, which translates to ‘A New Tribe’, launching in our windows for spring. 
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  • Projects // Mare Street Market Pop-Up

    Mare Street Market Pop-Up a new tribe
    On 20th September 2018 we launched a one month pop-up at Hackneys ‘Mare Street Market’, adorning their space with our selection of Moroccan Berber rugs, hand crafted ceramics, cult independent textile brands and statement jewellery. We created a tranquil slice of Morocco mixed with many other beautiful products sourced both from around the world and close to home.
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  • Projects // The Conduit Club Rug Installation

    Conduit Club Rug Installation A New Tribe
    The Conduit Club is a beautifully designed socially conscious members club in central London which opened in 2018. A New Tribe were asked to source twelve vintage Boucherouite rugs which were then patch-worked & sewn together to create a huge rug for the central space in the cafe room on the 5th Floor. The result - the biggest rug we have ever been involved in creating which looks perfect in it’s surroundings.
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  • Collaborations // ‘Totem’ with Kana London

    Kana London and A New Tribe ceramics
    A collaboration between Kana London and A New Tribe, inspired by the sculptural nature of the totem pole combined with organic shapes seen in African architecture, ‘Totem’ is a collection of one of a kind pieces which celebrate this. ‘Totem’ combines the signature techniques of Kana London using their raw clay and glaze combinations, whilst playing on A New Tribe’s love of sculptural form and pattern.
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