It all began in 2012, on a trip to Morocco. I discovered something that would forever change the course of my life and business. Whilst on a trip with friends, I stumbled upon the timeless beauty of Moroccan rugs. The intricate patterns, the rich textures, and the deep cultural heritage woven into each piece left a lasting impression on me. These weren’t just rugs; they were stories—stories of ancient traditions, skilled artisans, and centuries of craftsmanship.