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Photo Stories // ‘Keeping It Local’

Sarah Burton Fielding, A New Tribe shop Hackney Road black and white vase

During lockdown 3.0, photographer Sarah Burton Fielding took to Hackney Road and locations close by to the shop and to our homes in Walthamstow, armed with an array of our wares, finding iconic and everyday local businesses as a real-life backdrop to showcase these pieces.

Sarah Burton Fielding, A New Tribe shop Hackney Road
Sophie Alda Vase at Billy's Cafe - Prichard's Road E2
Moroccan Boujad Rug outside Artform Development - Hackney Road E2
Ibkki Vase at The Canteen Cafe - Hackney Road E2
Sarah Burton Fielding, A New Tribe shop Hackney Road wall hanging
BFGF Blanket outside Sager & Wild - Hackney Road E2
Saguaro Carafe & Glasses at Billy's Cafe - Pritchard's Road E2
Juliette Laloe Earrings at Green Grocers - Lea Bridge Road E17
Sarah Burton Fielding, A New Tribe shop Hackney Road ceramics
LRNCE Vase at Billy's Cafe Pritchard's Road E2
Bouchra Boudoua Vase at Green Grocers - Lea Bridge Road E17
Eloeil Bowl at The Canteen Cafe - Hackney Road E2
Sarah Burton Fielding, A New Tribe shop Hackney Road ceramics moroccan rug
LRNCE Vase at Atlantic Fish Bar - Lea Bridge Road E17
Ichendorf Milano Jug & Glass at Solis Launderette - Lea Bridge Road E17
Seem Soaps at The Canteen Cafe - Hackney Road E2
Sarah Burton Fielding, A New Tribe shop Hackney Road vase
Ibkki Vases at The Canteen Cafe - Hackney Road E2
Sophie Alda Vase at Green Grocers - Lea Bridge Road E17
Totem Candles at Atlantic Fish Bar - Lea Bridge Road E17
Sarah Burton Fielding, A New Tribe shop Hackney Road shell
Los Objetos Decorativos Shell Vase on Hackney Road E2
Noe Kuremoto Vase outside Sager & Wilde - Hackney Road E2
Ichendorf Milano Sand Timer on Hackney Road E2