News, Projects and Press


Rug Installation at The Conduit Club - London

Opened September 2018

ANT_CONDUIT_low_008.jpg

The Conduit Club is a beautifully designed socially conscious members club in central London which opened in 2018. A New Tribe were asked to source twelve vintage Boucherouite rugs which were then patch-worked & sewn together to create a huge rug for the central space in the cafe room on the 5th Floor. The result - the biggest rug we have ever been involved in creating which looks perfect in it’s surroundings.

Picture by Barbara Bazso


‘Come & Christmas with Us…’

December 2018

ANT_Christmas2018_006A.jpg

Christmas 2018 A New Tribe style -

Pictures by Barbara Bazso, Concept and Styling by Ella Jones and Barbara Bazso


Kana London X A New Tribe

‘Totem’ - October 2018

ANT x KANA_001.jpg

‘Totem' is a collaboration between Kana London and A New Tribe. Inspired by the sculptural nature of the totem pole combined with organic shapes seen in African architecture, ‘Totem’ is a collection of one of a kind pieces which celebrate this. ‘Totem’ combines the signature techniques of Kana London using their raw clay and glaze combinations, whilst playing on A New Tribe’s love of sculptural form and pattern.

Pictures by Barbara Bazso


Mare Street Market Pop-Up

20 Sept - 17 Oct 2018

We’re popping up at Hackney’s Mare Street Market for a month, where we’ll have a selection of beautiful pieces from our shop - including Moroccan Rugs, BFGF, LRNCE and much more.

Open 7 days a week from 11am

117 Mare St, London, E8 4RU


Essential Kitchen Bathroom Bedroom

June 2018

Kana London Large Shallow Planter, Milo Made Ceramics Hand Painted Planter, and Sophie Alda Blue Handle Vase - from A New Tribe


Elle Decoration Country

Volume 12 - May 2018

'Arizona II' - Rug by Gur from A New Tribe


Time Out Award

'Winner' Love Local Awards 2018

Thank you so much to everyone who voted for us!


Elle Decoration UK - March 2018

'The New Shopkeepers' by Ali Morris


'TASSELED' - October 2017

Photography by Barbara Bazso at Sparespace Studios

'Tasseled' project curated by A New Tribe, exploring our love of tassels by inviting four designers to create pieces to represent their take on the tassel. Contributing designers-

One Nine Eight Five - Designer Eleanor Nadimi created a series of three wall hangings for the project - Tokyo, Barcelona, and Havana, which compliment their beautiful fringed cushions.

Huiswerk - A giant monochrome modern macrame wall hanging with wooden beads was designer James Meredith's take on the tassel - which sits back perfectly with his macrame hanging planters

AE&Studio - Alessandra Chanbers who designs and makes printed leather tassel keyrings created a large multiple tassel leather hanging for Tasseled

Herald Black - Artist and printmaker Stephen Dow produced three one of a kind collages inspired by the tassel


A New Name, 'A New Tribe' - March 2017

Windows by Damien Poulain

Since opening our doors in April 2016 we loved being 'In Residence' and sharing our passion of interiors and textiles. Our aim was to open a shop offering something a bit different, sourcing unique objects and textiles and working with designers from across the globe and close to home. We couldn't have been more touched by the kind response that the shop has had so far, and almost a year down the line we're still loving it as much as day one. Along the way we also had our share of unexpected hiccups, which to any small business can be tough. For reasons that we won't bore you with, apart from saying that at no fault of our own, we decided to change our name, and now 'A New Tribe' is here to stay! To celebrate our great new name, we collaborated with artist Damien Poulain, who created and hand-painted this incredible artwork onto our windows. 


Kana London X The Rug Trade Collaboration - October 2016

KANA LONDON produce beautiful, experimental ceramics and are based not far from our shop in East London. Founded by Ana Kerin, the KANA ethos turns its back on traditional ceramic techniques, and instead Ana creates her own recipes for glazes and hand builds each piece for individuality, resulting in ceramics that have an imperfect beauty. The idea for a collaboration came about after meeting Ana in the shop one boiling hot summers day in 2016, followed by a few more sunny meetings in Ana's studio. The sunshine genuinely did reflect Ana's amazing warm persona. The result was not only a friendship, but also a beautiful collection of individually hand-painted ceramics, inspired by the monochrome geometric patterns from The Rug Trade's Azilal rugs. Each piece, big or small is one of a kind and has its own identity.